Both are standard branding methods in Kenya, and the right choice depends on the garment, the wash frequency, and your budget per piece — not on which looks better in a sample.
The logo is stitched into the fabric, so it doesn’t crack, peel or fade the way a printed logo can after repeated industrial washing. It costs more per piece and takes slightly longer to set up (digitising the logo the first time), but for daily workwear, school blazers and anything washed weekly for years, it’s the better long-run cost per wear.
Ink is pressed through a screen onto the fabric — fast, and the cheapest option at high volumes. It suits large single-run orders like event t-shirts, campaign wear or PE kits that don’t need to survive years of washing. On dark or textured industrial fabric, prints can crack sooner than on cotton.
If the garment will be worn and washed weekly for more than a year — corporate shirts, school blazers, security uniforms — we recommend embroidery. If it’s a one-off run for an event, campaign or single school term, screen printing is the more economical choice.
